But there is a price to be paid by society at large. This mentality enriches the owners and bloats producers’ egos.
The logic is very simple: find what attracts audiences, as these entice adverts which bring in money, which is the be-all and end-all of everything in a capitalist mentality.
#Sort the court jester tv
The race towards the bottom is an American creation which considers the measure of the ‘good’ or the ‘bad’ in TV solely from the financial return on investment.Īll attempts are made to attract an audience to a programme to then sell it to advertisers, in turn enabling owners to line their pockets with money. They are not original but third or fourth generation copies. Had that been so, they could at least claim the merit of being original. Truth be told, this is not just a Maltese phenomenon. Producers who live on ratings more than they live on oxygen are pushing our broadcasting system towards the burlesque and the ridiculous. Is he conscious of the fact that what draws them to him is not admiration but cynicism? They just want to use him as a prop, believing that, at his expense, they can increase their ratings. Probably he thinks himself as being the darling of myriad television and radio producers who fall over their feet rushing to invite him to their programmes. Dr Emy Bezzina must be ecstatic at the public limelight he is being bathed in.
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